The Ultimate Brand Workbook

Designed to help entrepreneurs establish authentic branding.

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There are a lot of misconceptions when it comes to branding, including the idea that it only applies to the visual aspects of your business, like your logo and your color palette.

And sure, choosing a color palette might seem a lot more fun than drafting a mission statement, but it’s not as hard (or as stressful) as you may think! 

That’s why I created this resource for entrepreneurs who need a little bit of help defining their brand.

The Ultimate Brand Workbook will guide you through key areas of your brand’s strategy – like your core values and your brand personality – in a simple and easy-to-understand way. It will take you less time to complete this workbook than it will to rewatch a few of your favorite episodes of F.R.I.E.N.D.S. for the hundredth time, and when you’re done you’ll have a brand strategy that you can use to create a cohesive visual identity that will appeal directly to your ideal audience!

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This workbook will help you understand:

• Common mistakes that entrepreneurs make when DIY-ing their brand
• The (very important) difference between branding and brand identity
• How to identify your business’s value proposition
• Why you need to really nail down your target audience
• How to develop a visual strategy and keep it cohesive
• And so much more! 

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This is for you if:

• You are ready to start your business, but don't know the first thing about branding.
• You've launched your business but aren't attracting clients who purchase.
• You're on that "new business budget" and can't spend money on full custom branding.
• You have awesome ideas for your brand but don't know how to put the strategy together.

Create your perfect brand and help define your unique core values that appeal to and attract the audience that will engage and buy!